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What World Archery’s Modular Rebrand Teaches Painters About…
Design studio Arecibo has overhauled the identity of World Archery’s World Cup during its 20th anniversary season, leading up to the final in Saltillo, Mexico. Written by Joe Foley for Creative Bloq, the coverage highlights how the redesign replaces a dated corporate emblem with a visual system built around the concept “Can't Miss”. The rebrand features a stylised icon angled at 45 degrees, a custom variable typeface named AWC Baikal created by Swiss foundry Newglyph, a core blue palette, and flexible modular display templates. Instead of focusing solely on athletic perfection, the identity shifts focus towards spectator drama, human narrative, and competition stakes.
- Design agency Arecibo created a new visual identity for World Archery's World Cup, replacing a dated target-inspired logo ahead of the Saltillo final [1.1].
- The rebrand relies on the central strategy 'Can't Miss', aiming to shift emphasis from pure athletic scorekeeping to spectator story and event drama.
- The visual system includes an icon set at a 45-degree angle, a primary blue palette, modular layout grids, and motion graphic templates.